How Stellantis Became the Only Automaker to Advertise During Super Bowl 59: A Jeep Comeback and a CEO’s Exit

How Stellantis Became the Only Automaker to Advertise During Super Bowl 59: A Jeep Comeback and a CEO’s Exit

Feb 11, 2025

Key Highlights Why Stellantis Chose the Super Bowl Stage While other automakers skipped Super Bowl advertising this year, Stellantis—the parent company of Jeep and Ram—took a bold step. Chief Marketing Officer Olivier Francois revealed that Stellantis Chairman John Elkann insisted on participating in

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