How Stellantis Became the Only Automaker to Advertise During Super Bowl 59: A Jeep Comeback and a CEO’s Exit
Feb 11, 2025
Key Highlights Why Stellantis Chose the Super Bowl Stage While other automakers skipped Super Bowl advertising this year, Stellantis—the parent company of Jeep and Ram—took a bold step. Chief Marketing Officer Olivier Francois revealed that Stellantis Chairman John Elkann insisted on participating in