Dubai Expands Free Zones with a New Sports and Entertainment Hub
Dubai has unveiled the International Sports and Entertainment Free Zone (ISEZA), adding to its more than 30 specialized free zones. This initiative aims to attract global sports brands, investors, and influencers, positioning Dubai as a key player in the $2.5 billion sports industry.
A Global Sports Hub in Dubai
The ISEZA will be a dedicated zone for sports technology, entertainment, and innovation, competing with Saudi Arabia, Singapore, and Israel, which have already developed similar initiatives. Located in One Central, near Dubai’s iconic Museum of the Future, the zone is expected to host leading sports brands, leagues, agencies, and investors.
Why Businesses Are Choosing Dubai’s Free Zones
Dubai’s free zones offer businesses a range of benefits, including:
- Corporate tax exemptions
- Freedom of currency exchange
- 100% foreign ownership (unlike other areas of the UAE, which have restrictions)
According to Professor Simon Chadwick, an expert in global sports business, “There is a growing international race to establish dominant sports zones, and Dubai is positioning itself as a leading contender.”
Dubai’s Growing Sports and Entertainment Industry
Dubai’s sports sector generates $2.5 billion annually, with major international events such as:
- Dubai Desert Classic (Golf)
- Dubai World Cup (Horse Racing)
- Abu Dhabi Grand Prix (Formula 1)
Damir Valeev, CEO of ISEZA, highlighted the major social and economic impact this free zone could bring by promoting sports exhibitions, museums, and academic programs.
Expanding Audience and Market Potential
According to CLV Group, a UK-based data and insights company, the Gulf region has:
- 35 million active sports fans who frequently engage with live sports and documentaries.
- 25 million entertainment enthusiasts with a strong interest in music, arts, and culture.
Neil Joyce, CEO of CLV, emphasized, “Businesses looking to expand their global reach and fan engagement will see this as a huge opportunity.”
Dubai’s ISEZA is set to become a game-changer in the global sports and entertainment industry, reinforcing the city’s reputation as a top business and sports destination.
